STOP BEING COMPARED ON PRICE
Your clients know what a stylist is. Most have no idea what a dispensing optician is. The Eyewear Styling Society helps you turn that gap into an advantage - by training your team to become accredited eyewear stylists. So clients seek out their advice instead of shopping on price.
Hear what our members say...
Lory
Dispensing Optician,
Los Angeles
“The biggest thing I took away from the course was to stop competing on price and start competing on value. Competing on price is a race to the bottom. Competing on value has been a slow and steady climb to the top.”
Average progressive sale before add-ons from $240 to $349
Average overall sale went from $400 to $700
Barry
Dispensing Optician,
New Jersey
“I've taken The Eyewear Styling Training course this past spring and it was terrific. Eyewear and fashion awareness, and a formalised curriculum is what opticianry needs across the world now more than ever. I've improved my knowledge on the fashion side of eyewear with the help of this course, no doubt about it.”
Average single sale from $550 to $700
Average multi-pair sales from 2 pair to 3 pair or more
Adrian
Dispensing Optician,
Upholland
“We can feel the difference and are starting to get excited about eyewear again. It feels so good having our clients looking and feeling great.”
Average dispense value from £232 to £343 within twelve months, up 48%
Revenue increased by £115,107 over the same twelve months.
Sian
Optical Assistant,
Builth Wells
“I feel more confident in offering patient multi pair dispenses now, and have seen an increase in people going for another pair. I found it much easier to recommend fashion tints by having samples in practices and showing off what is available, and trying myself.”
Single vision sales from £120 to £190
Multifocal sales from £300 to £500
Jo
Optical Assistant,
Melrose
“It's made a massive difference to our dispensing, and it's worked wonderfully. The practice is really coming on. I felt a lot more confident in explaining things, because if you're not confident, then people just think it's a sales pitch."
Average dispense value moved from £258 to £398.
Achieved a top dispense over £3000 - an eleven-pair dispense - while still completing the course.
Sarah-Jayne
Optical Assistant,
Gateshead
“The training definitely helped with my confidence when talking about lenses, tints and multiple pairs. Most patients now tend to walk out with multiple pairs, one opthalmic and one pair of sunnies at a minimum. The community was fantastic too."
Average dispense value from £350 to £730
Top dispenses over £2260
Included in Every Plan
THIS IS NOT JUST EDUCATION.
IT IS FUTURE POSITIONING.
BUILT FOR OPTICIANS WHO CARE MORE
NOT EVERYONE BELONGS HERE.
The Eyewear Styling Society was created for independent practices who believe:
✔️ People deserve more than transactions.
✔️ Recommendations should feel personal.
✔️ Eyewear changes confidence.
✔️ Expertise matters.
✔️ Human connection matters.
✔️ Independent optics needs a stronger voice.
✔️ And the best years of independent eyewear are still ahead.
